HOW BUYERS SEE YOUR PROPERTY

There are some variables you can and cannot control when determining the market value of your property. 

YOU HAVE NO CONTROL OVER:

Your Home's Physical Qualities

Location

• Age
• Size of house and lot
• Floor plan and architectural style

The Competition

• The number of similar properties for sale
• Their prices, financing terms, location, and physical condition

Market Conditions

• Interest rates and availability of financing
• Buyer demand
• Prices of recently sold properties
• State of the economy
• Seasonal Demand

YOU HAVE CONTROL OVER:

• Condition of your home
• Price of your home
• Making your home accessible to Buyers
• Exposure to prospective Buyers

Positioning Your Property in the Market

Properly positioned homes will attract attention among Buyers and Agents that generate showings and offers.

FACTORS THAT HAVE NO EFFECT ON THE VALUE OF YOUR HOME

• What you originally paid for your home
• Needed proceeds
• What a neighbor thinks your home is worth
• Tax appraisal

An Important Message about the Value of Your House

The price of your house must attract enough attention among buyers and Realtors® to generate showings and offers.

Market Value

• You, the Tax Assessor, the Lender, and the Insurance Company all place values on your home. Prospective buyers consider the "market value" of your home.  The market dictates the value based on current conditions, number of home buyers, etc.
• The best price can only be determined by testing the market and challenging the competition.

Competitive Market Analysis

Buyers do "comparison shopping" and a Competitive Market Analysis (CMA) focuses on properties in the market competing for buyer attention.  To help determine a price for your home, a Competitive Market Analysis (CMA) is included in your customized Marketing Action Plan from your Town & Country Realtor®.